Singapore’s leading Online Marketing company offers the most comprehensive Search Engine Optimization training course with certification. We teach only White-Hat SEO strategies that are recommended by Google. This is the main reason why our website has been dominating the Google Page #1.
 

About this Course

This course is designed to teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task. to cover the basics and foundational knowledge of Digital Marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), and more.

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Features and Benefits

Training material, instructor handouts and access to useful resources on the cloud provided

Practical Hands-on Lab exercises provided

Real-life Scenarios

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Course Objectives

Acquire a comprehensive knowledge of digital marketing to leaarn Digital marketing tools and technologies, branding and sales. metrics Reporting and tracking. digital marketing tools, online customer experience manage social media - Facebook, LinkedIn, etc.

By the end of the class, participants will:

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• Be able to conduct extensive and effective keyword research.

• Understand and be able to implement white-hat on-page optimisation techniques.

• Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimisation campaigns.

• Know how to use various SEO tools to conduct competitive SEO analysis.

• Be able to create ROI-focused SEO campaigns.

• Be able to optimize a website locally and internationally.

• Be well-versed in the concepts of SEO, the correct methodology and processes required in place.

• Be able to oversee and manage Search Engine Optimisation campaigns in-house or through an agency.

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Course Outline

1. Introduction to Digital Marketing

What is Digital Marketing?

Types of Digital Marketing – Organic & Paid

Digital Marketing VS Traditional Marketing

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2. Understanding the Website

What is a website?

Types of websites

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3. Website Creations

Blogger

WordPress

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4. Keywords Selection Strategies

Keyword Analysis

Keyword Competition

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5. Search Engine Optimization (SEO)

What is SEO?

Google Algorithms and Update

On-Page Optimization

Offpage Optimization

Awarded SEO Certification Course

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6. Social Media Optimization (SMO)

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7. Search Engine Marketing (SEM)

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8. Social Media Marketing (SMM)

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9. E-commerce Optimization