Beginner Steps to SEO - Why is SEO important for a Website? (Chapter 5)

If you have a website, blog, or online store, Search a Engine Optimization can help you get targeted free traffic from search engines.

Search engine optimization is important because:

It helps you to drive traffic from Search engines

According to studies,  more than 65% of search engine users are will click on one of the top 5 suggestions in the search engine results pages (SERPS), more than 93% of the users will not go further than Google page #1. To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.

SEO improves your potential clients’ user experience

SEO is not only about search engines but good SEO practices improve the user experience and usability of a website and increase the following rate and the market loyalty.

Boost the Website’s credibilities and branding

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.

SEO is good for the social promotion of your website

People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.

SEO is important for the smooth running of a big website

Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO can put you ahead of the competition

If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

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