Beginner Steps to Top SEO - Backlinks (Chapter 14)

What is Backlink? A “backlink” is one of the most used words in the world of search engine optimization (SEO). Many Companies and Bloggers who have recently started a blog or a website often struggle to understand what the term “backlink” means.

This article will explain to you what backlinks are, why they are so essential to SEO, and why they are important for your online success. 

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

Here is a glossary of common terms related to backlinks that you should know:

Link Juice - When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority.

No-Follow Link - Generally, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links = not useful concerning the ranking of a page.

Do-Follow Link - By default, all the links that you add to a page or post are do-follow links unless the settings are changed manually.

Linking Root Domains - This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website multiple times, it will only be considered as one linked root domain.

Low-Quality Links - Low-quality links are links that come from a commercial harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be extra careful when buying backlinks.

Internal Links - Links that are going from one page to another within the same domain are called internal links.

Anchor Text - Text that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.

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